Zoe Karssen creations are off-duty, tongue-in-cheek styles designed to give wardrobes a chic, playful edge. Launched in Amsterdam in 2010 by designer duo Zoe and Quince Karssen, the labels' must have t-shirts are easy to wear and playful. Mixing themes and references from Rock 'n' Roll and popular culture as well as famous fashion icons, these simple, quirky styles have quickly gained a loyal fashion following.