Mother

American label Mother was founded in 2010 by Lela Tillem and Tim Kaeding (who’ve worked with Citizens of Humanity and 7 for all Mankind respectively). Moving away from the idea of heritage jeans, Mother prefers to play with irony and opposites by being simultaneously comforting, nurturing, stark and sexy. Using super soft fabrics, subtle detail and revamped styles the company aims to perfect feel and finish. The newfangled denims are the ideal addition to any classic, chic or daring wardrobe.